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0 Percent

0 Percent

Our campaigns not only improved efficiency — they unlocked exponential scalability for high-ticket products. By lowering CPL and dramatically increasing lead volume, we fueled record sales of 0 Percent’s trading algorithm software and enterprise packages, pushing the company from $200k/month → $1.8M/month in revenue in just six months.

Our campaigns not only improved efficiency — they unlocked exponential scalability for high-ticket products. By lowering CPL and dramatically increasing lead volume, we fueled record sales of 0 Percent’s trading algorithm software and enterprise packages, pushing the company from $200k/month → $1.8M/month in revenue in just six months.

$200k/month → $1.8M/month

$200k/month → $1.8M/month

Case Study: Scaling 0 Percent to Record-Breaking Growth Through Paid Advertising

Background

0 Percent, a financial services company specializing in alternative funding, trading education, and enterprise financial packages, partnered with our lead media buyer in January 2023.

At the time, their core offers included:

  • Trading Algorithm Software – subscription and licensing packages.

  • Enterprise Programs – high-ticket credit, funding, and consulting services.

They were already investing heavily in paid advertising but faced high CPLs and inconsistent returns. Their goals were to:

  1. Lower acquisition costs while maintaining lead quality.

  2. Scale ad spend profitably across multiple channels.

  3. Drive more conversions into high-ticket software and enterprise packages.

Strategy

We executed a multi-channel paid advertising strategy across:

  • Google Search & YouTube Ads – capturing intent-driven traffic and scaling reach with educational video campaigns.

  • Meta Ads (Facebook & Instagram) – full-funnel prospecting and retargeting to nurture leads into higher-ticket products.

Our key focus areas were:

  • Repositioning ad creative to highlight software-driven automation and enterprise-level results.

  • Leveraging value ladders in the funnel (low-ticket entry → algorithm software → enterprise package).

  • Implementing a scalable testing framework for rapid optimization of audiences, messaging, and creative formats.

Results

📉 Cost Per Lead

  • Reduced CPL from $27 → $7 (74% decrease).

💰 Ad Spend & Revenue Growth

  • Scaled ad spend from $50,000/month → $250,000/month (5x increase).

  • Monthly revenue grew from $200,000/month → $1.8M/month (9x increase).

  • Revenue uplift came from both algorithm software sales and enterprise package deals, fueled by dramatically higher lead flow.

📈 Leads Generated

  • January 2023: $50k spend ÷ $27 CPL ≈ 1,850 leads/month.

  • June 2023: $250k spend ÷ $7 CPL ≈ 35,700 leads/month.

  • Net increase: +33,850 monthly leads (≈19x more).

🚀 New Customers & Conversions

At a conservative 5% conversion rate from lead → customer:

  • A significant percentage purchased trading algorithm software, with higher-value customers upsold into enterprise packages worth tens of thousands each.

🏆 Company Records Broken

0 Percent achieved new all-time highs in:

  • Month-over-Month Growth

  • Quarter-over-Quarter Growth

  • Monthly Revenue

  • Monthly Profit

  • New Users Added

  • Lead Volume Generated

Impact

Our campaigns didn’t just improve efficiency — they fueled the largest growth period in 0 Percent’s history. By dropping CPL from $27 to $7 and scaling spend to $250k/month, we increased monthly leads nearly 20x, drove thousands of new customers, and pushed revenue from $200k → $1.8M/month.

This surge in volume directly powered record sales of their trading algorithm software and enterprise packages, cementing 0 Percent as a category leader in financial services.

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