Case Study: Scaling Self Cut System from $100K/year → $1.3M+/year
Background
Self Cut System is a men’s grooming brand that empowers customers to cut their own hair with:
3-Way Self-Cut Mirrors and grooming kits.
Hair-cutting accessories such as clippers, brushes, and capes.
A mobile app with professional tutorials to guide users step-by-step.
When Self Cut System partnered with us, the business was generating about $100K/year. The brand wanted to:
Scale their ecommerce store while keeping profitability intact.
Drive awareness and sales for their mobile app.
Turn paid ads into a predictable and repeatable revenue engine.
Strategy
We built a multi-channel advertising system across Meta Ads (Facebook & Instagram) and Google Ads.
Approach:
Top-of-Funnel Campaigns: Creative video ads showing how easy it is to cut your own hair at home.
Retargeting Campaigns: Dynamic retargeting to re-engage high-intent website visitors and abandoned carts.
Full-Funnel Segmentation: Split campaigns into Acquisition vs. Retargeting with tailored messaging.
Google Ads Scaling: Smart Shopping campaigns to capture high-intent buyers, optimize ROAS, and scale across search, shopping, and display.
Results
📊 Meta Ads
Spend: $199,685.95
Revenue: $714,717.07
ROAS: 3.58
Purchases: ~9,000+
Cost per Purchase: ~$22
📊 Google Ads
Spend: $189,000
Revenue: $844,000
Conversions: 7,050+
Cost per Conversion: $26.78
ROAS: 4.46
🚀 Overall Business Impact
Annual Revenue Growth: $100K/year → ~$1.3M+/year.
ROAS Growth: Scaled from ~1x baseline to consistent 3.5–4.5x returns.
Purchases: 16,000+ combined across Meta + Google campaigns.
Diversified Growth: Full-funnel strategy that powered both ecommerce product sales and the mobile app.
Brand Transformation: From niche startup to category leader in men’s self-grooming.
Highlights
✅ Increased yearly revenue 13x.
✅ Best-performing campaigns hit 5x+ ROAS.
✅ Reduced CPA to the $22–27 range across channels.
✅ Full-funnel optimization drove sustainable and repeatable sales growth.
Impact
Our partnership turned Self Cut System into a multi-million-dollar brand. By combining storytelling, data-driven optimization, and multi-channel scaling, we not only delivered immediate sales growth but also created a foundation for long-term profitability across ecommerce and mobile.